Hello, I'm Emily.

Blending insight and creativity to craft designs that captivate, innovate, and make a real impact.

#UX/UI #Product Design #UX Research

Explore My Case Studies

Explore My Case Studies

A section detailing how I researched and studied users to generate innovative design ideas from research to prototype.

BURO: Redefining Borrowing and Lending with Community, Convenience, and Trust

Designed for convenience and connection, BURO helps users save money, reduce waste, and build a sharing community.

#MobileUX #MVPDesign #MarketplaceUX

Lumiere Design System: Consistent, Cohesive, and Cinema-Ready

Blends the brand’s unique style with design consistency, delivering simplified navigation, efficient user journeys, and improved user engagement.

#DesignSystem #WebDesign #AccessibilityUX

Boosting Sales Through Redesign User Experience for E-Commerce Site

Enhancing user experience to drive higher conversion rates through rapid iterations and usability testing for e-commerce startup Happy n Beyond.

#EcommerceUX #RealClient #ConversionOptimization

Improving DAU/MAU Ratio through Gamification for Knowunity US App

One-month sprint project enhancing the user stickiness of Knowunity US App. Incorporating gamification elements that encourage daily engagement.

#EducationUX #RealClient #DAU/MAU ratio

HAMIO: Context-Aware Playlists for Every Moment

Boosting personalization and sparking discovery with an AI-driven feature that effortlessly matches music to users' mood and context.

#AIUX #MobileUX #Widget Design

My Design Process

My Design Process

Design isn't a one-track ride—it's an epic adventure of constant tweaks and creative evolution that fuels long-term growth.

My Toolkit

My Toolkit

I combine research, strategy, and design craft to shape thoughtful experiences from early insights to polished interfaces.

User Research & Strategy

User Research & Strategy

User interviews & contextual inquiry

Usability testing (incl. RITE, A/B testing)

Persona development & journey mapping

Heuristic evaluation & competitive analysis

Problem framing & design strategy

UX & Interaction Design

UX & Interaction Design

Information architecture

Wire-framing & prototyping

User flows & task analysis

Accessibility (WCAG standards)

Micro-interaction & motion design basics

Visual & UI Design

Visual & UI Design

UI systems & component libraries

Design Systems

Responsive design

Layout, typography, color theory

Tools: Figma, Sketch, Adobe XD, etc.

Collaboration & Implementation

Collaboration & Implementation

Cross-functional teamwork

Design documentation & specs

Agile & lean UX workflows

Design critiques & stakeholder presentations

Tools: FigJam, Jira, Notion, Slack