Hello, I'm Emily.
Blending insight and creativity to craft designs that captivate, innovate, and make a real impact.
#UX/UI #Product Design #UX Research
A section detailing how I researched and studied users to generate innovative design ideas from research to prototype.
BURO: Redefining Borrowing and Lending with Community, Convenience, and Trust
Designed for convenience and connection, BURO helps users save money, reduce waste, and build a sharing community.
#MobileUX #MVPDesign #MarketplaceUX
Lumiere Design System: Consistent, Cohesive, and Cinema-Ready
Blends the brand’s unique style with design consistency, delivering simplified navigation, efficient user journeys, and improved user engagement.
#DesignSystem #WebDesign #AccessibilityUX
Boosting Sales Through Redesign User Experience for E-Commerce Site
Enhancing user experience to drive higher conversion rates through rapid iterations and usability testing for e-commerce startup Happy n Beyond.
#EcommerceUX #RealClient #ConversionOptimization
Improving DAU/MAU Ratio through Gamification for Knowunity US App
One-month sprint project enhancing the user stickiness of Knowunity US App. Incorporating gamification elements that encourage daily engagement.
#EducationUX #RealClient #DAU/MAU ratio
HAMIO: Context-Aware Playlists for Every Moment
Boosting personalization and sparking discovery with an AI-driven feature that effortlessly matches music to users' mood and context.
#AIUX #MobileUX #Widget Design
Design isn't a one-track ride—it's an epic adventure of constant tweaks and creative evolution that fuels long-term growth.
I combine research, strategy, and design craft to shape thoughtful experiences from early insights to polished interfaces.
User interviews & contextual inquiry
Usability testing (incl. RITE, A/B testing)
Persona development & journey mapping
Heuristic evaluation & competitive analysis
Problem framing & design strategy
Information architecture
Wire-framing & prototyping
User flows & task analysis
Accessibility (WCAG standards)
Micro-interaction & motion design basics
UI systems & component libraries
Design Systems
Responsive design
Layout, typography, color theory
Tools: Figma, Sketch, Adobe XD, etc.
Cross-functional teamwork
Design documentation & specs
Agile & lean UX workflows
Design critiques & stakeholder presentations
Tools: FigJam, Jira, Notion, Slack